FREE PEST CONTROL QUICK AUDIT
Not a generic exam with “Pest Control” in the headline.
We Google pest control your city, check the category Google expects, and score Get Found → Get Chosen → Get Booked. About five minutes on the form. The report is yours to keep.
The Pest Control exam — not the generic six-pack
Get Found → Get Chosen → Get Booked, scored for a pest control company.
Get Found
35 pts of the 100
✓ Google Business Profile claimed, with the trade’s primary category — not a generic Contractor.
✓ In the map pack for the money keyword in the city they actually dispatch.
✓ NAP consistent. Duplicate listings split the pack.
Get Chosen
35 pts of the 100
✓ Reviews with streets and job types, not “professional and courteous.”
✓ Job photos from this town. Unsplash is Unsplash.
✓ Service pages that match what the trucks do.
Get Booked
30 pts of the 100
✓ Click-to-call. A “let’s work together” form is a leak.
✓ Tracking from Google to the phone. UNKNOWN if we did not check — not a zero.
✓ Do not put a booking widget on a company nobody in Maps can click.
Money keyword we actually Google: pest control your city
Categories we expect: Pest control service, Termite control service (LSA-eligible)
What a generic audit misses on this trade
! Do not invert Get Booked before Get Found.
Scoring: Found 35 / Chosen 35 / Booked 30. A skipped check is UNKNOWN, not a zero. Agents load this pack from Audit-Factory config/local_verticals.json.
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