Co-author, The Ultimate Guide to Pest Control SEO
Thomas Ballantyne is the rarest thing in pest control marketing: a true insider. As Director of Marketing at Bulwark Exterminating — the family-owned company known for its fanatical customer service — Thomas has spent nearly two decades building one of the most studied local marketing operations in the home-service world. He started on the sales side before taking over marketing in 2006, so he has personally lived every stage of the funnel he writes about.
Long before “local SEO” was an industry buzzword, Thomas was the guy conference organizers called to explain how reviews actually drive revenue. He spoke on getting great reviews at Pubcon Las Vegas, presented on harnessing the power of online reviews at SMX West, and was cited by Search Engine Land on review ROI. Yelp made Bulwark an official advertising success story — you can watch Thomas tell it in Yelp’s own video.
Why his word carries weight
- Nearly two decades running marketing inside a major pest control brand — not consulting from the outside
- Conference speaker: Pubcon Las Vegas, SMX West, and more — on reviews, reputation, and hardcore local SEO tactics
- Featured by Search Engine Land, Avalaunch Media, and Yelp
- Co-founded PestProJoe, an early pest-control industry community (2007–2012)
Find Thomas elsewhere
The practitioner rule: because Thomas still leads marketing at Bulwark, Pest Control Spotlight does not take on pest control companies in markets where Bulwark operates. We’d rather turn away business than compete with our own author.
Learn the system Thomas actually runs
It’s all in the guide — free, chapter by chapter.