Co-author, The Ultimate Guide to Pest Control SEO
Dennis Yu is a former search engine engineer who has spent 30+ years reverse-engineering how Google decides who to trust. As CEO of BlitzMetrics, he has managed over a billion dollars in ad spend for brands like Nike, Rosetta Stone, and the Golden State Warriors — and his Dollar-a-Day strategy has been broken down by HubSpot, covered in Forbes, and cited by Adweek.
Today Dennis fights for the little guy: the contractors, technicians, and operators who do great work but stay invisible online. He built Local Service Spotlight and the Spotlight network — including this site — to give home-service pros the same entity-based SEO playbook the big brands pay millions for. He teaches hands-on AI marketing at universities including Johns Hopkins, and holds his own Google Knowledge Panel.
Find Dennis elsewhere
- dennisyu.com — his entity home, with 74+ scored press mentions
- BlitzMetrics
- Local Service Spotlight
Get Dennis’s team on your Google presence
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