Pest Control Spotlight is the pest-control edition of the Spotlight network — built by the team behind Local Service Spotlight and BlitzMetrics. One mission: make the good guys findable.
The book that started it
We flew to Phoenix and spent days on camera with Thomas Ballantyne, the long-time Director of Marketing at Bulwark Exterminating, alongside Dan Leibrandt of Pest Control SEO. Those sessions — every system, story, and screenshot — became The Ultimate Guide to Pest Control SEO, which we publish here free, chapter by chapter.
Dan went on to release his own book and podcast, and we cheer him on — check out his agency if you want a dedicated pest control SEO shop.
What we do
- The Spotlight plan — a done-for-you personal brand website for pest control owners and techs, about $1/day.
- Maps Visibility System — $1,500/mo done-for-you Google Maps rankings for established companies. Same system we run across HVAC, plumbing, roofing, and every other trade.
- Free audits — see your score before you spend anything.
The practitioner rule
Thomas still runs marketing at Bulwark. So we do not take on pest control companies in markets where Bulwark operates. That costs us business, and we’re fine with it — it’s the clearest proof we can offer that this project is run by practitioners, not a churn-and-burn agency.
Part of the Spotlight network
Local Service Spotlight · Dunker Spotlight · Athlete Spotlight · Our lighthouses